Peter Shankman

Founder, HARO

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media.

Jeff Pulver

Founder, #140conf

A pioneer who helped shape the development of the VoIP industry.

Founded the VON Coalition in 1996 which helped keep VoIP unregulated in America for 9 years. Jeff helped grow the VoIP industry from 1995 thru 2008 with the creation of the industry trade show and conference where VoIP technologies came of age, an event known as VON (voice on the net).

Pulver founded Min-X in 1998 which became Vonage in 2001 In 2004 the FCC issued “The Pulver Order” which was the first positive ruling about VoIP in the USA and the world. Jeff has been playing with Internet communications since 1994.

Jeff's first social network was the Ham Radio he used as a teenager. He joined twitter in 2006 and became an investor in twitter in 2007.

In 2009 Jeff launched #140conf / State of NOW, a conference series which exposes people to the power the Internet has to disrupt businesses, change lives and create serendipity. Delegates leave the conference with a fresh outlook on how the real time web can be used in their business and/or personal life to actually do something meaningful. Jeff serves as producer / curator and host of #140conf / State of NOW events. (http://nyc.stateofnow.com).

In 2011 Jeff co-founded the stealth mode NYC startup, 3-Rings, focused in the area of "Social Communications" where he serves as President and Chairman.

David Donlan

Enterprise Sales Manager, Inbound Marketing Specialist at HubSpot

Responsible for the HubSpot Enterprise Team, and the day to day operations of HubSpot’s Customers, more than 6,000 businesses world-wide. As an Inbound Marketing Specialist, he has developed a sound marketing strategy that caters to all businesses looking to increase their online visibility and demand generation.

John Valentine

Vice President of Sales, East Coast, SCVNGR/LevelUp

The location-based mobile gaming company has surpassed 2 million users and launched campaigns with Buffalo Wild Wings, Coca Cola, the Preakness, the New England Patriots and 7-Eleven. SCVNGR has surpassed 2 million active users and was the first start-up to integrate the Google Places API.

Valentine is in charge of launching and managing new cities on LevelUp, the company’s innovative mobile payment and digital loyalty program, with his initial focus on Philadelphia, Chicago, Atlanta, and New York City. In only nine months of existence, LevelUp has expanded to nine cities, surpassed 100,000 users, and achieved $1MM+ in transaction per month.

Jeffrey Hayzlett

Former CMO, Eastman Kodak

A global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media.

Jeffrey is a leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent television guest and commentator, having appeared on shows including MSNBC’s Your Business, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump, among others. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he’s recognized as one of the Top 10 c-suite Twitterers and a key influencer in the social media landscape.

Jeff Glor

Sunday Evening Anchor & This Morning Show Special Correspondent, CBS

Was named anchor of the Sunday edition of the "CBS Evening News" in January 2012 and Special Correspondent for "CBS This Morning" in November 2011.

Previously, Glor served as news anchor of "The Early Show" since January 2011. From 2009-2010, he was anchor of the Saturday edition of the CBS Evening News and a national correspondent for all CBS News broadcasts. He joined CBS News in 2007 as a national correspondent for "The Early Show."

Kathryn Fink

Community Development Lead, Meetup

Community/Media/Movement Making Maven at Meetup, the world's largest network of local groups. While her primary focus is on building community within the Meetup network, she also lends her expertise to non-profit, media, political, and government organizations in their own pursuit of empowering and connecting people.

Kimber Myers

Senior Director of Partnerships at GetGlue, the leading social network for entertainment check-ins. She manages relationships with major companies in TV and film, including FOX, ABC, NBC, USA, HBO, Showtime, 20th Century Fox, Universal Pictures, Warner Bros., and Sony Pictures. GetGlue rewards users with stickers, giveaways and discounts for checking in to partnership properties. Kimber has created fan-centric sticker packages for Glee, the Oscars, the Golden Globes, and more.

Before joining GetGlue, she worked in film/TV coverage and publishing. Kimber continues to write for indieWIRE's hosted blog The Playlist.

She attended Miami University of Ohio before making the move to NYC where she focused on, and continues to pursue, work in entertainment.

Susan Halligan

a Social Media Marketing Consultant based in New York, works with cultural organizations, non-profits and technology startups, and is a respected speaker on social media best practice. Susan is the former Marketing Director of The New York Public Library, where she led the team that built the library’s social media footprint, making @nypl the #1 public library in the world on Twitter, Facebook and Foursquare.

Victor Samra

Digital Media Marketing Manager at The Museum of Modern Art in New York, reporting to both its digital media and marketing departments. He is responsible for the museum's online marketing, including its e-mail marketing, social media communities, search engine marketing, site analytics, and other digital projects.

He has been at MoMA since March 2007. Victor will talk about Flickr.

Jessica Ulrich

the Social Media Manager at the American Museum of Natural History. She began her career at the museum in 2007 as a marketing intern before graduating from the Gallatin School of Individualized Study at NYU. Jessica will talk about Tumblr.

Jennette Mullaney

Drawing upon the Metropolitan Museum of Art's abundance of digital content, Jennette Mullaney connects audiences with one of the world's largest art museums. Through social media and email marketing, Jennette aims to inspire and create dialogues with art lovers from across the globe. Jennette will talk about Pinterest.

Julie Fenster

The founder of her own law firm, Office of Julie R. Fenster, LLC. She specializes in the legal and business aspects of the rapidly converging worlds of publishing, broadcasting and Internet information services, digital advertising, direct marketing, and e-commerce. Prior to founding the Office of Julie R. Fenster, she served as Vice President, Business Affairs & General Counsel at Everyday Health, Inc., Executive Vice President at Worth.com, and Vice President, Law and .

Michael C. Lasky

a senior partner at the New York City law firm of Davis & Gilbert LLP, widely regarded as the country’s preeminent marketing communications law firm. Michael is founder and chair of the Public Relations Law Practice Group, and the co-chair of the Litigation Practice Group. Mr. Lasky devotes a significant portion of his practice to advising executives and owners of service sector companies, in particular, public relations, social media, e-commerce, advertising, and investment banking firms, on their employment, shareholder and incentive compensation. He also is regarded as an expert in the areas of restrictive covenants and the movement of talent between competitive organizations. Mr. Lasky is frequently called upon to address and collaborate with the leading industry trade associations, including the Counselors Academy of the Public Relations Society of America and the American Marketing Association. He writes a monthly op-ed column in PR Week and has served as General Counsel to the Council of Public Relations Firms since its formation in 1998.

David Fudge

Head of Social Marketing for Bonobos, the largest Internet-launched apparel brand in the United States. Fudge leads the brand’s marketing efforts across all social media platforms. He works closely with the brand marketing, customer acquisition, public relations, customer service, design, and engineering teams to develop new ways to engage with and listen to Bonobos customers, provide stellar service, and delight consumers with a personalized shopping experience. Bonobos considers social to be at the core of its business and Fudge works to ensure that Bonobos stands out as an industry leader in the future of social commerce.

Prior to Bonobos, Fudge worked as a marketing consultant for brands such as Armani Exchange and Lufthansa. Fudge also served as a Marketing Director at Esquire magazine overseeing all fashion marketing and promotions, as well as social media and mobile marketing. While there, Fudge played a significant role launching Esquire’s iPhone and iPad applications. Prior to Esquire, he worked in MTV’s Integrated Marketing group, where he worked with some of the world’s largest advertisers on integrations within programming such as The Hills, TRL and the Video Music Awards.

Fudge graduated with a Bachelor of Arts in Mass Communications from Auburn University. He currently lives in New York City.

Mae Karwowski

She runs social media strategy and oversees community management at Gilt City, a subsidiary of the Gilt Groupe. While with the agency 360i, past clients include brands such as Coca Cola, JCPenney and Bravo. She also consults for several start-ups.

Steve Krakauer

Steve Krakauer joined CNN as the digital producer of Piers Morgan Tonight in November 2010, and was named CNN’s first senior digital producer for the network in October 2011. In his current role, he shapes the digital output (social media and web) of all CNN programs, as well as major events like debates and elections. He also runs the @CNN Twitter account. Previously he was senior editor of Mediaite.com, which he helped launch the site in July 2009. He was previously an editor at TVNewser.com, and was part of the NBC page program. He was named a “rising star” by the New York Times in April 2010. He graduated from Syracuse University’s Newhouse School in 2006.

Reggie Bradford

Veteran technology and management executive Reggie Bradford is founder and CEO of Vitrue. Founded in 2006, Bradford, armed with more than 20 years of experience across technology, Internet and marketing sectors, has developed Vitrue into the leading provider of social marketing publishing and management software for global brands and agencies.

Anchored by its industry-leading Vitrue Social Relationship Management (SRM) Platform, Vitrue provides a comprehensive, turnkey solution to manage, measure and maximize value across Facebook, Twitter and the social web. Vitrue’s SRM Platform is currently being used by global brands such as McDonald’s, Intel, Procter & Gamble and Best Buy, as well as global agencies worldwide. The Vitrue SRM platform is collectively managing its clients’ more than 815 million social connections in 47 countries across 3,000 Facebook and Twitter accounts.

Prior to founding Vitrue, Bradford served as president and board member of TANDBERG Television, an organization of more than 400 employees and more than $100 million in revenues. During his tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions, and led the global repositioning of the brand which was acquired by Ericsson. Bradford also served as the president and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. Among his many industry accolades and awards, Bradford was named one of Television Week's "10 to Watch" for 2005 and one of the top 10 Entrepreneurs of the Year in 2010 by Business to Business.

Bradford also has extensive marketing-management experience, serving as chief marketing officer at WebMD from 1998 to 2000. As such, he helped guide company growth from 40 to 4,000 employees and received more than $2 billion in funding. During his tenure at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. Additionally, he has held various marketing and management positions with Miller Brewing Company. Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He serves on numerous advisory and non-profit boards including Tangent Media, Solo Health and The Brandery. Bradford resides in Atlanta, Georgia, with his wife Holly and their six children.

Andy Seguin

Before becoming the program's first full-time manager, Andy was a card-carrying Friend of Harpoon. Today, in addition to managing the active and passionate customer loyalty program, he oversees strategic planning and execution for Harpoon Brewery's online campaigns.

His experience as an event planner (he once planned his own commencement ceremony) and in the front office for 2 minor league baseball teams has led Andy to instill a customer-centric approach into his work. Andy excels at creating memorable events that create brand loyalty, encourage word-of-mouth promotion, and deliver ROI for sponsors. Andy also consults with non-profit organizations to grow viable and active social campaigns.

Andy has twice had personal battles with cancer. in his free time, he is devoted to the Pan-Mass Challenge, a cycling fundraiser for the Dana Farber Cancer Institute in Boston. In 7 years, his team has raised $1 million dollars for cancer research and patient care. Andy, his wife Michele, and daughter Shannon live in Baltimore.

Shawn Stinson

Originally from San Diego and raised in a very recreation-focused family, Shawn Stinson attended the University of Utah, earning a degree is Mass Communications/Public

Relations, and has since established himself with 25 years of related experience in the tourism industry with a primary focus on media relations and marketing.

Prior to joining Visit Salt Lake as Director of Communications in June 2006, Stinson held that position for Premier Resorts from 2003-2006; Director of Communications for the Park City Chamber of Commerce/Convention & Visitors Bureau, overseeing the public relations' programs for the town's varied winter and summer product mix, and directing all facets of the Park City Media Center leading up to and during the 2002 Olympic Winter Games. In addition to his tenure at Premier Resorts and the Park City Visitors Bureau, Stinson spent six years with Deer Valley Resort's sales & marketing department, as well as six seasons with Park City Mountain Resort.

Shawn and his wife, Marilyn, are the proud parents of a very busy 6-year old, Maddie, a ripping little skier, mt. biker, outdoor enthusiast and all-around great little girl.

Leigh Fatzinger

The Founder and CEO of Prosodic, a social media predictive analytics platform. Prior to founding Prosodic, he was the founder of Nology Media, a leading social media content and strategy agency in the Pacific Northwest. Prior to founding Nology Media, he was Vice President of Marketing of Citel, supporting the marketing and business development efforts of the company’s IPO on the London Stock Exchange. He has 20 years of Marketing and Business Development experience with companies such as OneComm, Nextel, LightPointe, Terabeam, and ADAPTIX.

Prosodic Description
Prosodic is a predictive analytics platform that enables brands to target audiences and optimize social media conversations and conversions in real-time. It combines patent-pending predictive and behavioral algorithms applied to vast amounts of social media conversation data to offer brands unique insights into audience behavior up to seven days into the future.

Jonathan McGinley

Jon is Director Of Marketing at Salesforce Radian6, the leading social media monitoring, measurement and engagement company for PR, marketing and customer support professionals. In his role, Jon is responsible for product, online and event marketing as well as helping to build the brand through media relations, customer outreach and strategic partnerships.

Over the past 12 years, Jon has worked with a number of traditional and digital agencies and many of Canada’s top brands. His experience with technology, marketing, product management and the social web have taken him from bar rooms to boardrooms across the country. He is passionate about helping businesses build their brands by listening, engaging, entertaining and informing customers.

Steve Klein

As the Social Product Manager at Parature, Steve designs products that enable large teams to collaborate and engage with customers through multiple channels including Facebook and Twitter. His focus on innovating in social media for customer service has enabled some of the biggest brands in the world to engage with their fans at scale.

Christian McMahan

Chief Marketing Officer for TouchTunes Interactive Networks. TouchTunes is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment, marketing and advertising solutions to over 52,000 retail locations across the US and Canada.

McMahan previously served as Chief Marketing Officer for Heineken USA where he was responsible for the long-term growth strategies for the company’s Dutch, Mexican, and English portfolios.

Prior to Heineken USA, McMahan served as Vice President of Marketing for Diageo North America. His extensive global beverage experience also includes work at the Boston Beer Company, brewers of Sam Adams.

McMahan is a graduate of the University of Massachusetts at Amherst and currently sits on the board of directors of the International Rett Syndrome Foundation.

Dave Roesch

Senior eMarketing Manager for the Atlantic City Convention & Visitors Authority, focusing on online advertising and marketing strategies. Dave oversees the design and content of the AC website, social media platforms, email campaigns and database, promotions, and media buys.

Before joining the ACCVA in 2011, he was a graphic designer and web developer for multiple advertising and marketing agencies. He has worked with clients such as Seminole Hard Rock, Beau Rivage Resort & Casino, Tropicana Casino & Resort, Viking Yacht Company, Cream of Wheat, iCIMS, Ronald McDonald House, and the Westfield Group.

Chris Ratterman

With responsibilities over brands including Hpnotiq, Hpnotiq Harmonie, and Christian Brothers Brandy, Chris manages all digital and social media strategy and programming, digital advertising, as well as other brand management functions including new product development, sales and budget analysis, point-of-sale development, field marketing, and public relations activity for assigned brands.

Petra Neiger

With a true passion for marketing, Petra has spent her career immersing herself in various disciplines of marketing. She currently manages the Social Business Group at Cisco in the Global Social Media organization, which includes the Center of Excellence and the Social Programs Office. Her team provides social media consulting services, best practices, tools, resources, governance, training and enablement, and drives social media events, programs and activation across the company. Now a second timer at Cisco, she was responsible for the award-winning marketing strategy for Cisco myPlanNet, a simulation “edugame”, was the social media co-lead on the award winning customer event, Doobie Brothers concert, and was a key driver behind several other high-profile virtual launches and programs, such as the Cisco ASR 1000 and 9000 series router and CRS-3 campaigns.

Matt Burton

Director of Social Media Communications for American Express. He is responsible for the management and execution of American Express’s social media communications and initiatives across various business units. He also co-manages the company’s Twitter presence - @AmericanExpress – serving as the voice of American Express.

Matt has more than 10 years of digital marketing and communications experience. During his time at American Express he has developed online marketing strategies and digital experiences for the Award-winning Membership Rewards program and led all social media efforts for the ZYNC from American Express Card. Prior to American Express, he worked in marketing communications at Major League Baseball.

Dan Herman

Founder/CEO of ChatID, a venture-backed technology company enabling brands to engage consumers in live conversations across any channel and point of purchase. ChatID's founding team are leaders in the XMPP community - the standard that Google, Facebook and others use to power chat for a billion people. Before ChatID, Dan led teams at Myndbend, a web agency, and incubated Propel, a cross-channel commerce platform.

Neil Glassman

Neil helps brands develop and execute integrated marketing strategies that result in improved new customer acquisition and enhanced customer retention. With special expertise in social media, Neil has a proven track record of dramatically increasing revenue, boosting shareholder value, attention-getting advertising and promotions, and creating lasting brand identities.

His recent clients include a Fortune 500 network/communications equipment company, an international conglomerate providing products to media industries, digital advertising agencies, social media software developers, and a guy who used to sleep on his couch and now has homes in several countries.

A native New Yorker, Neil passionately explores music across diverse genres. He's also purported to be a pretty good cook. Neil hopes that rumors about the imminent YouTube posting of his thought-to-be-lost music videos are not true.

Erica Martirano

Associate Director of Advertising and Promotion for The Berkley Publishing Group (which includes Berkley Books, Riverhead, and Perigee), New American Library, DAW Books, Blue Rider Press, and The Penguin Press; all divisions of Penguin Group (USA). She oversees the full marketing campaigns devised for each of the titles within those imprints. Erica works directly with publishers, sales, editors, and authors to generate campaigns that best for the greatest return on investment, utilizing print, online, and social media avenues to target specific readers. She has spearheaded successful campaigns for a variety of New York Times bestselling authors including Charlaine Harris, Nora Roberts (and books beneath her pseudonym J.D. Robb), Laurell K. Hamilton, and many others. Erica also manages a variety of corporate projects and presentations for Penguin Group as a whole, and coordinates annual marketing materials and presentations for many conferences, including the San Diego and New York ComicCons and the Romance Writes of America convention.

Erica has been with Penguin for ten years, starting out as an administrative assistant within the editorial department of Berkley Books for the President and Publisher of mass market paperbacks. She moved into the marketing division two years later and worked as an advertising and promotion assistant for the Marketing Director. Throughout her years at Penguin she devised and implemented new ways to market books in the ever-changing economic and publishing climate. She studied journalism and creative writing at Baruch College of the City University of New York.

Emily Banks

Emily Banks is Mashable's associate managing editor. She is responsible for assigning, editing and sharing stories, as well as organizing editorial schedules and overseeing Mashable‘s editorial ethics guidelines and style guide. She is also responsible for coordinating with partners on video and syndicated content.

Previously, Emily was assistant news editor. She joined Mashable‘s New York team in October 2010 as copy editor.

Emily has worked in newspaper, television and corporate communications. She has reported for the Minneapolis Star Tribune, community newspapers in Wisconsin and Georgia, and Georgia Public Broadcasting TV.

Michael Keller

Interactive Marketing Assistant at Discover Lehigh Valley. Responsibilities include maintaining and improving Discover Lehigh Valley’s presence on various social media websites, overseeing the internal blog, Lehigh Valley Insite, and writing the monthly consumer e-newsletter.

Previously, Michael worked at the Independence Visitor Center Corporation (IVCC) in Philadelphia as an intern in the Marketing Department. He administered the IVCC’s social media campaign and established an identity for them on popular social media outlets.

When he’s not on the clock, Michael enjoys rooting on the Philadelphia Phillies and the Philadelphia Union, from his apartment and from their stadiums whenever he gets a chance to visit.

Frank Eliason

Citibank’s Senior Vice President of Social Media, has been described as the “most famous customer service manager in the U.S., possibly the world.” By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?” he repositioned the relationship between Comcast and its customers. His efforts at Comcast inspired a global wave of innovation in the way businesses communicate and engage with their customers—using new communication channels to improve customer experience.

On April 24, Wiley published Frank's first book, @YourService. The book explores the current state of Customer Service and the intersection of it has with PR and marketing in a socially connected world. The Customer is gaining control of your brand.

Prior to joining Citibank, Frank was best known to many as the voice behind @ComcastCares, one of the earliest examples of how a business can use social networks to proactively listen and respond to customer concerns in real-time. His work with Comcast’s customers is one of the top case studies proving that social media can play a positive role for corporations. This work has been recognized by many news organizations such as ABC News, CNN, The New York Times, Business Week, and many others. He is also one of the most sought-after thought leaders on social media and customer experience, and regularly participates in panels and speaking engagements.

At Citibank, Frank and his team are helping to change the way a global financial institution manages its relationships with a diverse community of consumer, small business and corporate customers—to serve and exceed their expectations and helping build a lifetime of trust between Citibank and its customers.

Prior to joining Comcast in 2007, Frank worked in customer Service management for Advanta Bank and Vanguard Investments.

Frank is a board member for both the Council of Better Business Bureaus and SOCAP (Society of Consumer Affairs Professionals). He also serves on the advisory board for Drexel University's Center for Corporate Reputation Management.

Jason Keath

Jason Keath’s focus is on researching how marketers succeed and the best ways to teach others those insights. As the Founder and CEO of Social Fresh, the social media education company, he curates some of the smartest voices in online marketing.

Jason also works as a social media speaker, consultant and analyst, having presented to thousands of marketers at events like Blogworld and Internet Hungary among many others. Jason has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

He is routinely quoted in the media by media outlets like Forbes USA Today, NBC, NY Times, LA Times, AdAge, the Washington Post. He also founded the social media directory, InvestInSocial.com, currently listing over 1,000 social media companies.

Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. He thrives on ideas and inspiring others to build something new, to take chances as entrepreneurs and marketers. Jason lives in New York City with his beautiful girlfriend Nicole D’Alonzo. You can find him blogging from your local coffee shop or roaming the streets of New York City as a full time tourist.

Jon Lombardo

Jon Lombardo leads Global Social Media Strategy for GE across all social platforms.

Before joining GE, Jon ran online operations for Eliot Cutler’s bid for Maine Governor ’10. Prior to that, he was an innovation consultant at PSFK, where he worked on Apple’s market entry strategy for China and wrote for PSFK.com, a blog read by 1,000,000+ people monthly. Jon started his career in China, where he spent five years working first as an analyst at China Risk Finance, a VC-backed credit card start-up, and second at NeochaEDGE, a leading niche creative agency that he co-founded.

John Cruz

John is responsible for the management and execution of social media content and communications across Hanover Direct’s subsidiaries, chief among them being The Company Store — a 100-year-old, American bedding and home decor company focused on providing quality, comfort, and care through the best comforters anywhere. John is also responsible for coordinating The Company Store's PR and cause-marketing efforts.